AIZEL.RU Internet Store and Mercedes-Benz Fashion Week Russia Announce Strategic Partnership
March 7, 2018 – AIZEL.RU Internet Store and Mercedes-Benz Fashion Week Russia join their efforts to support emerging Russian designers. Starting from March 10, 2018, AIZEL.RU will become the main platform for sales of local brands, presented at the shows of the key fashion event this spring.
“This project has no equivalents in the local fashion retail market. Over 100 emerging Russian designers will get a chance of being presented at our Internet site. We are proud to help Russian designers come to notice both in our country and abroad,” said Aizel Trudel, co-founder and member of the Directors’ Board of AIZEL.RU Internet Store.

“Aizel Trudel has long been cooperating with dozens of Russian designers. However, giving hundreds of new designers a chance of getting through, Aizel.ru will become a largest RuNet-based platform across the globe to present Russian fashion. Working online implies specific efforts and skills, and that is why to a certain extent we believe our cooperation to be an education project for emerging designers, for whom Internet should become a key channel of promotion,” said Alexander Shumsky, Executive President of the Russian Fashion Council and Mercedes-Benz Fashion Week Russia.
Moreover, the team of AIZEL.RU is ready to support the brands with its expertise in the fashion e-commerce sphere. Thereby, the marketplace will help the designers with professional shooting of their collections, PR- and SMM-promotion, and will offer support right after they enter the platform and while they use it. The Service Department at AIZEL.RU working with Russian and foreign buyers will help the brands solve all the possible challenges. Even the brands that haven’t been on the online sales will be able to join the project.

AIZEL.RU Internet Store has been working for over 6 years It is a Russian Internet platform established at the expense of its founders, without any western investments. The store’s mission is to promote Russian fashion and design both in Russia and abroad.

Media Information
AIZEL.RU is the first Russian fashion marketplace, a member of AIZEL Group, an Internet store selling clothes and shoes for women, men and children, as well as accessories and cosmetics of the top global brands. This unique totally Russian fashion project in the online-retail sphere has been operated for over 17 years. Today, we present over 700 both Russian and foreign brands of women, men and children wear, as well as accessories and beauty products. AIZEL.ru presents fashion trends in both the premium luxury category and in a more affordable segment, and offers brands popular among progressive youth, too. In particular, the store features such brands as Gucci, Burberry, Valentino, Dolce & Gabbana, Balenciaga, Alexander McQueen, Stella McCartney, Christian Louboutin, Etro, Marc Jacobs, Victoria Beckham, Agent Provocateur, Proenza Schouler, № 21, Comme des Garcons, Charlotte Olympia, Rochas, Erdem, Aquazzura, Acne Studios, Simone Rocha, Christopher Kane, Alexander Wang, Rick Owens, Isabel Marant, Delpozo, Haider Ackermann, Nina Ricci, Roland Mouret, ARTEM KRIVDA, Arkk, 51PERCENT, and many more. Aizel Trudel has established the store in 2011.
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AIZEL Moscow Boutique with the area of 600 m2 is located in Moscow, Stoleshnikov Lane, 10/3. It was here that Moscow customers were first presented the brands like Delpozo, Marc Jacobs, Stella McCartney, Proenza Schouler, Alessandra Rich, Roland Mouret, Victoria Beckham, and others. In 17 years since its opening, the Boutique has served accomplished business-ladies, IT-girls, key tabloids representatives, show business starts, and political elite representatives. Founded in 2002 by Aizel Trudel, the Boutique is a part of AIZEL Group.

About AIZEL Group:
History of AIZEL Group starts with the opening of the conceptually AIZEL Moscow Boutique in early 2000-ies, when the Russian fashion industry was only arising. It was followed by establishing AIZEL.RU, one of the most prosperous and fashionable Internet stores of today. Now, AIZEL.RU presents over 700 brands of clothes, shoes, and accessories, and offers delivery to over 16 thousand cities of Russia and CIS. Moreover, the company is the exclusive representative and distributor of Christian Louboutin, Charlotte Olympia, Aquazzura, Agent Provocateur, Bonpoint, and Maison Ladurée.